A new dimension in barcodes
Transforming retail across the globe

A 'new dimension' in barcodes is delivering substantial results for retailers and brand owners, including reductions in food waste and major improvements in food safety, including the ability to stop the sale of expired or recalled products at the checkout. ​

Web links, date codes, recall notifications and much more can be packed into a single 2D data carrier and made available when scanned at point-of-sale and across the supply chain. They can even encode a GS1 Digital Link that connects products to consumers in the digital world.

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"The world has changed and so has the way that we do business. GS1 recognises the changes taking place globally and developed 2DBarcodes to support this change."

Maria Palazzolo
Chief Executive Officer
GS1 Australia
2DBarcodes at Woolworths

2DBarcodes at Woolworths

Woolworths are scanning more than 5 million 2DBarcodes at point-of-sale each week, achieving significant results.
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Woolies tackles sustainability & transparency with 2DBarcodes
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Case Study

Case Study

Woolworths and selected suppliers are using 2D barcodes with GS1 standards to enhance food safety and reduce food waste by up to 40%.

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A Global Movement

A Global Movement

2DBarcodes are being adopted by retailers and brand owners throughout the world.

First Japanese retailer scans 2D at POS

Brazil - 2D and Digital Link

China - 7000 companies


"We're proud to be the first Australian supermarket to invest in this technology and hope it can help us further reduce food waste. 2DBarcodes have immense potential and we're excited to see how they will improve traceability and stock management."

Richard Plunkett
General Manager Business Enablement, Woolworths

2DBarcodes Advisory Group

2DBarcodes Advisory Group

Join a group of key stakeholders and have your say on the implementation of 2DBarcodes in Australia.

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2D Barcode Resources

2D Barcode Resources


2D Toolkit

2D Testing in Retail

2D Checklist (coming soon)

"Stop Food Waste Australia commends GS1 for its innovation and recognises the substantial benefits 2DBarcodes can contribute to reducing food waste across the supply chain and supporting packaging sustainability targets."

Carolyn Cameron
Sector Action Plan Lead
Stop Food Waste Australia