2D Barcodes

Next Generation


2D Barcodes for Primary Industry

Next generation 2D barcodes are transforming business for growers, producers, manufacturers and brand owners. Carrying substantially more information than traditional 1D barcodes, 2D barcodes are untapping new opportunities for agriculture, horticulture, aquaculture and everywhere in between. While still going beep at point-of-sale.

Get started today

Future-proof your products and your brand. Start planning your upgrade to next generation 2D barcodes, that not only contain point-of-sale capability but also supply chain data from across the product lifecycle and enhanced digital connection with your customers.

2027 is the date set by global industry when all retail point-of-sale systems will aim to scan 2D barcodes, worldwide.

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Episode 1

2D Keys to Success

Video • An introduction to the adoption and implementation of 2D barcodes in Australian retail.

on-farm operations


product safety




consumer engagement


sustainability goals

2D barcodes in Primary Industry

2D barcodes in Primary Industry

The impact of 2D barcodes in Primary Industry is significant and far-reaching​. 

Find out more

Next Generation Traceability

Next Generation Traceability

2D barcodes are delivering a significant leap forward in maintaining and elevating the safety and quality of citrus fruits for consumers, both domestically and abroad.​

Learn how

GS1 Digital Link

GS1 Digital Link

Transform your products into a dynamic communication tool and establish interactive connections with your consumers.​

Get more from your 2D barcodes

2D Advisory Groups

2D Advisory Groups

Join key stakeholders and have your say on the implementation of 2D barcodes in Australia.

2D in Retail Advisory Group

2D Technical Group

2D Barcodes Hub

Resources to get started