Verified by GS1


Getting product identity right

Verified by GS1 is a single, neutral registry of basic product data and attributes, used globally by online marketplaces, brand owners and retailers to solve challenges including product duplication, incorrect data and counterfeiting.  ​​

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How does Verified by GS1 work?

Verified by GS1 is an ID card for products, similar to a driver’s licence or passport for people. The identity of a packaged product is authenticated using seven key attributes. Product information is held within the GS1 Registry Platform and is maintained by the brand owner.


Key attributes​
  1. Global Trade Item Number (GTIN)​

  2. Brand name​

  3. Product description​

  4. Product image​ URL

  5. Global product category (GPC)​

  6. Net content and unit of measure​

  7. Country of sale




“Verified by GS1 is very important to Google as it establishes the identity of a
product and will allow companies all around the world to verify that the products
they get from other parties are the products they are looking for. It will also give
consumers confidence when buying online – more so than today.”

- Bhanu Narasimhan, Director, Product Management, Google Shopping

png-transparent-google-logo-google-doodle-google-search-google-company-text-logo-thumbnail Watch video 



gs1au-icon-retailer-orange-70x50 Retailers and marketplaces

Until now, retailers have had to use complex algorithms and manual processes to cross-check GTINs from different data sources, leading to significant waste, confusion and costly errors. For retailers and marketplaces, this reinforced foundation of the product data ecosystem drives operational efficiencies and ultimately increases sales.

  • Increased accuracy and efficiency in product-listing processes reduces time and costs needed to gather and verify data and enables cleaner product catalogues

  • More reliable product information increases customer satisfaction, resulting in fewer returns

  • Greater counterfeit protection

gs1au-icon-manufacturing-green-70x50 Brand owners

This new product data foundation offers brand owners greater control over their basic product data and global visibility for their products. They now have complete visibility into the quality of the core data for all their products around the globe, and access to analytics and insights they can use to improve the quality of the data in their systems.

  • Increased accuracy, visibility and simplification in product- listing processes ensures faster time to market

  • More reliable product information improves the consumer experience and builds brand loyalty

  • Greater brand and counterfeit protection

China Customs

Making China’s customs clearance processes more efficient and more accurate with Verified by GS1.

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Brazil’s Tax Administration

Using Verified by GS1 to authenticate the GS1 GTINs used to identify products on e-invoices, SEFAZ has seen a range of benefits for their team, Brazilian businesses and the country’s citizens.

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Verified by GS1 Case Study

The data quality journey of chocolate and candy giant Mars Wrigley.

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Verified by GS1 is available to members of GS1 Australia. If you are not already a member you can join here.

If you are a retailer/marketplace that wishes to view products in Verified by GS1 you can apply for access here.