The global language of business
On 3 April 1973, industry leaders agreed on a single
standard for product identification: the barcode.
Getting Started
Whether you’re just starting out or you’re a large global brand, our standards can power your business to trade seamlessly, efficiently and safely – both digitally and physically.
Whether you are selling your products in store or online, you’ll need a barcode (or GTIN). GS1 is the only authorised provider of authentic and unique numbers.
For over 40 years, we have developed and delivered services that support industries to improve their businesses and supply chain efficiencies.
We offer various methods of support and training to help you along your standards implementation journey.
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The only authorised Australian source of genuine, GS1 global barcodes
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Required by all major local and global retailers
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Recommended by Amazon, Catch, eBay and Google
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Get our training, online and phone support to trade with confidence
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What your customers need
Implementing GS1 standards greatly improve business processes across the entire supply chain, from manufacturing, transport to online selling. Know what you need to get started for success. Especially when it comes to meeting trading partner requirements.
Make sure you meet their mandatory packaging and barcode requirements.
GS1 Australia is the only officially licenced barcode provider with authority to supply GTINs for the Amazon marketplace in Australia.
Get product identity right. A single, neutral registry of basic product data and attributes, used globally by online marketplaces, brand owners and retailers.
Why get your barcodes from GS1 Australia?

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Don’t risk having products rejected by retailers for third party numbers
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Be part of a global network in over 116 countries
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Australian based arm of a global business
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Local support to sell your product worldwide
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Working with Industry
We work with companies from many industries, associations, regulatory agencies and government bodies to identify challenges and implement solutions to help businesses create efficient value chains.
GS1 Australia and the Drinks Association have a strategic partnership to drive industry standards development and adoption to improve business and supply chain efficiency in the drinks industry.
100% real-time visibility across every product, location and system in your supply chain. Integrated with legacy systems and scaleable to grow with your company.

An initiative by the Australian Commonwealth Government
New service
Share accurate and up to date location information.
The power of unique numbers
As a not for profit we service our members, providing standards that help you to uniquely identify, accurately capture and automatically share information about your products, locations, assets and more.
Before you proceed with large print runs for product packaging, get your barcodes tested – it could save you time and money.
Manage and share your product data, images and digital assets from one central and secure location.
Want to get your product to market faster and easier, let us do the work for you.
Our network of Solution Providers
Get help with the fast and accurate implementation of GS1 standards, and contributes to ongoing innovation in supply chain management. From barcode labelling to data warehousing, our extensive network of Solution Providers is here to help.
More than just a barcode
Learn what unique numbers can do for you, register for training, webinars and events and stay up to date with industry news.
A Global Location Number uniquely identifies parties (legal entity and functions) and locations (physical and digital).
Get high quality product and lifestyle photography, in-house studio or on-site, for print, planograms, advertising and online shopping.
Keep informed with news relevant to your industry.
Keep up to date with our recent, industry news and company announcements.
Find some of the most common questions, tools and resources our members refer to.
AFR Boss magazine Best Places to Work
We are pleased to share that we made the Best Places to Work list for 2022, coming number six in the Government, Education and Not for Profit section.