Our Vision & Values

We aim to make GS1 standards and services the most trusted and used in the value chain.

Our Vision

We strive to be the trusted partner for industries and government, leading their digital transformation, traceability, sustainability and trade evolution journeys.

Our Values

  • bi bookmark-check


    We are trusted by our customers

  • bi heart


    We help our stakeholders to realise the value of our standards and services

    • Brand strategy (positioning as leaders/ experts)

    • Industry strategies

    • Government engagement

    • Service excellence

  • bi people-fill


    We become true partners to our stakeholders

    • Brand strategy

    • Government engagement

    • Industry strategies

  • bi person-fill-check


    We are neutral and we deliver what we promise

    • Resource and capability (resourced to deliver on our promises)

    • Governance and accountability