Our Vision & Values

We aim to make GS1 standards and services the most trusted and used in the value chain.

Our Vision

We strive to be the trusted partner for industries and government, leading their digital transformation, traceability, sustainability and trade evolution journeys.

Our Values


We are trusted by our customers


We help our stakeholders to realise the value of our standards and services

  • Brand strategy (positioning as leaders/ experts)
  • Industry strategies
  • Government engagement
  • Service excellence


We become true partners to our stakeholders

  • Brand strategy
  • Government engagement
  • Industry strategies


We are neutral and we deliver what we promise

  • Resource and capability (resourced to deliver on our promises)
  • Governance and accountability