2D Barcodes

Next Generation in Retail


2D Barcodes for Food and Beverage

Next generation 2D barcodes are transforming business for retail brand owners in the food and beverage sector. Carrying substantially more information than traditional 1D barcodes, 2D barcodes are delivering untapped potential across the entire retail supply chain. While still going beep at point-of-sale. ​

Get started today

Future-proof your products and your brand. Start planning your upgrade to next generation 2D barcodes, that not only contain point-of-sale capability but also supply chain data from across the product lifecycle and enhanced digital connection with your customers.

2027 is the date set by global industry when all retail point-of-sale systems will aim to scan 2D barcodes, worldwide.

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Episode 1

2D Keys to Success

Video • An introduction to the adoption and implementation of 2D barcodes in Australian retail.



product safety




consumer engagement


sustainability information

2D barcode case studies

2D barcode case studies

Local and global examples of successful 2D barcode implementations in retail.

Woolworths - Australia
7-Eleven - Thailand
PepsiCo - USA

GS1 Digital Link

GS1 Digital Link

Transform your products into a dynamic communication tool that captures the attention and establish interactive connections with your consumers.

Get more from your 2D barcode

2D Advisory Groups

2D Advisory Groups

Join key stakeholders and have your say on the implementation of 2D barcodes in Australia.

2D in Retail Advisory Group

2D Technical Group

2D Barcodes Hub

Resources to get started