Using 2D Barcodes in the Food and Beverage Industries

Next generation 2D Barcodes are transforming business for retail brand owners in the food and beverage sector. Carrying substantially more information than traditional 1D Barcodes, 2D Barcodes are delivering untapped potential across the entire retail supply chain. While still going beep at point-of-sale. ​

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Future-proof your products and your brand. Start planning your upgrade to next generation 2D Barcodes, that not only contain point-of-sale capability but also supply chain data from across the product lifecycle and enhanced digital connection with your customers.

2D Keys to Success

Video • An introduction to the adoption and implementation of 2D barcodes in Australian retail.


2027 is the date set by global industry when all retail point-of-sale systems will aim to scan 2D barcodes, worldwide.

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Future-proof business

Improve product safety

Fight counterfeit

Enhance consumer engagement

Digitise sustainability information


GS1 Digital Link

Transform your products into a dynamic communication tool that captures the attention and establish interactive connections with your consumers.

Get more from your 2D barcode


Resources to get started

Pilot Toolkit