2D Barcodes: The Next Generation in General Merchandise

Next generation 2D barcodes will transform business for brand owners and suppliers in general merchandise. Carrying substantially more information than traditional 1D barcodes, 2D barcodes will untap new opportunities for apparel, homewares, hardware and anywhere in between. 

2027 is the date set by global industry when all retail point-of-sale systems will aim to scan 2D barcodes, worldwide.

Grow consumer interactions and insights

2D barcodes present a new digital opportunity for general merchandise suppliers and brand owners that will support growth strategies into untapped new markets and expand consumer reach. Amplify your brand voice and deliver customer-centric marketing campaigns that will drive engaging promotions, instant two-way customer feedback in real-time for valuable insights and share certifications that build brand trust and credibility.

2D Keys to Success

Video • An introduction to the adoption and implementation of 2D barcodes in Australian retail.

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Enhance consumer engagement
Improve ​inventory visibility

Digital ID ​of every product

Amplify​ brand voice

Digitise sustainability information


GS1 Digital Link

Transform your products into a dynamic communication tool that will amplify your brand voice and establish interactive connections with your consumers.

Get more from your 2D barcode

Creating GS1 Powered QR Codes

Update traditional QR codes to connect to multiple sources of information, simultaneously.

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Resources to get started