Online Marketplaces

Online Marketplaces

Supporting online sellers

Sellers who trade, or are looking to trade, through online marketplaces will require barcodes. The popularity of the GS1 barcode with online marketplaces and search engines has seen it become a mandatory requirement to list on some of these sites.
 


“GS1 is the only global leader when it comes to barcodes (GTIN) and automation - I recommend GS1 to all our sellers.”

André Santos, Mercado Livre
 

Amazon has confirmed it checks to ensure that all GTINs (UPCs) loaded into it's system are authentic barcodes from GS1. It makes the following statement in its seller central area.

"We verify the authenticity of product UPCs by checking the GS1 database. UPCs that do not match the information provided by GS1 will be considered invalid. We recommend obtaining your UPCs directly from GS1 (and not from other third parties selling UPC licences) to ensure that the appropriate information is reflected in the GS1 database."

Subscribe to Online Marketplaces

Contact us to get more
information about standards
in Online Marketplaces

Our work in Online Marketplaces

Selling on Catch

Selling on Catch

If you need barcode numbers to sell your products or already have barcodes and are unsure about the next steps, we can help you get up and running.

Selling on Amazon

Selling on Amazon

Amazon and GS1 work in close collaboration to help businesses trade successfully online. Learn how to get your numbers and barcodes from GS1 to sell on Amazon.

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Optimise your online search results with GS1 SmartSearch with the Schema.org community (W3C and Github) as well as major search engines such as Google and Bing.

Need help selling online?

Need help selling online?

We have a range of services such as Product Photography and Content Creation to make your product stand out in a crowded marketplace.

Find out why GTINs are so important in the online shopping world.

Video • 3:05min

Do you only need 1 – 30 product barcode numbers?

Do you only need 1 – 30 product barcode numbers?

We now offer Single barcodes from $39 and packs of 10 from under $20 per barcode.

Selling on Alibaba

Selling on Alibaba

Seeking to grow exports into China? Get set for sales through Alibaba using GS1 standards.

Barcodes for Google

Barcodes for Google

Selling on Google? Give your products the best chance of being found. GS1 barcodes are endorsed by Google.

eBay Business Sellers

eBay Business Sellers

To sell your products as a business on eBay.com.au you will need to add barcodes for most categories.

Latest in Online Marketplaces

Sign up to our newsletter

Online selling

Online selling

Marketplaces and GS1 standards

Training & events

07 Jul
How to use Recall Health

Recall Health • Online

07 Jul
Discover GS1 Recall

Recall • Online

08 Jul
How to Use NLR

Non-Healthcare • National Location Registry • Online • 

What is a GTIN and why do I need one?

Video • 1:45min

What’s the difference between GTIN, EAN, UPC, and barcode numbers?

Video • 1:13min

How do I identify my products correctly using GTINs?

Video • 2:17min