Online Marketplaces

Online Marketplaces

Supporting online sellers

Sellers who trade, or are looking to trade, through online marketplaces will require barcodes. The popularity of the GS1 barcode with online marketplaces and search engines has seen it become a mandatory requirement to list on some of these sites.

“GS1 is the only global leader when it comes to barcodes (GTIN) and automation - I recommend GS1 to all our sellers.”

André Santos, Mercado Livre

Amazon has confirmed it checks to ensure that all GTINs (UPCs) loaded into it's system are authentic barcodes from GS1. It makes the following statement in its seller central area.

"We verify the authenticity of product UPCs by checking the GS1 database. UPCs that do not match the information provided by GS1 will be considered invalid. We recommend obtaining your UPCs directly from GS1 (and not from other third parties selling UPC licences) to ensure that the appropriate information is reflected in the GS1 database."

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