Barcodes for selling on eBay

To sell your products as a business on you will need to add a product identifier for most categories. GS1 barcodes and Global Trade Item Numbers (GTINs) are product identifiers. These help buyers to find your items quickly on eBay and when using search engines such as Google.

Note that new business listings with missing GTIN information may not list on eBay. Also, eBay listings of commodity products without identifiers such as GTINs are not accepted by Google for search submissions. To learn more visit eBay Seller Centre.

Join GS1 Australia and get barcodes

Download Selling on eBay flyer

Barcodes increase your discoverability

Both within the eBay platform and on Google, products with a valid barcode/GTIN benefit from improved search rankings and improved online conversion rates. eBay requires sellers to match their listings to the eBay catalogue, including the barcode/GTIN number for inventory optimisation.

Learn more about eBay Inventory Optimisation

eBay structured data

It’s important when selling on eBay that the attributes of your online store products align with eBay’s ‘structured data’. This also has a big influence on the amount of traffic that goes to your listings.  Find out how this works and how to optimise structured data for your products.

Templates for eBay sellers

eBay templates allow you to give your buyers consistent information across all the items you have for sale, as well as making it easier for you to manage your listings.

eBay Seller Hub

eBay Seller Hub is a free to use dashboard-style tool where all your selling activities are in one place. eBay Seller Hub contains the features of My eBay, Selling Manager and Selling Manager Pro with a new way to view your sales, selling costs and buyer traffic. Stores subscribers can also find powerful marketing and promotion tools. Create listings faster, quickly identify your top performers and identify how buyers are finding your products.

eBay Seller Hub

eBay Seller Stories - Fresh

video • 1:40min

eBay for Business Seller Story

The best advice for operating on a marketplace I can give is to make your listings as accurate as possible, keep your stock high, list what you actually have, use nice images and have all your policies in order. Grace, Fresh Cosmetics, Australia

To start assigning barcodes to your product

  1. Join GS1 Australia online, Joining is easy.

  2. Receive your own unique GS1 numbers.

  3. Start allocating GS1 numbers and get the barcodes printed on your products.