Online Marketplaces

Genuine product identifiers for selling online


Join GS1 and get barcodes


If you’re planning to sell your products online at marketplaces such as eBay, Amazon or Catch, then you will need genuine barcodes.

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  • tick-45

    The only authorised Australian source of genuine, GS1 global barcodes

  • tick-45

    Recommended by Amazon, Catch, eBay and Google


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The popularity of the GS1 barcode with online marketplaces and search engines has seen it become a mandatory requirement to list on some of these sites.

What is a GTIN and why do I need one?

Video • 1:45min

Find out why GTINs are so important in the online shopping world.

Video • 3:05min

What’s the difference between GTIN, EAN, UPC, and barcode numbers?

Video • 2:02min

How do I identify my products correctly using GTINs?

Video • 2:17min