Data Matrix with GS1 Digital Link

These barcodes are multifunctional: they contain valuable information that can simultaneously power Point-of-sale and many other business processes, while also connecting consumers to the website of choice for the brand. It cannot be scanned by most native phone cameras but requires an app to scan them. When using this on a retail trade item a linear barcode is also still required until there is a pervasive adoption to scan 2D barcodes at Point-of-sale.

GS1 Digital Link Standard