Retailers and marketplaces
Until now, retailers have had to use complex algorithms and manual processes to cross-check GTINs from different data sources, leading to significant waste, confusion and costly errors. For retailers and marketplaces, this reinforced foundation of the product data ecosystem drives operational efficiencies and ultimately increases sales.
- Increased accuracy and efficiency in product-listing processes reduces time and costs needed to gather and verify data and enables cleaner product catalogues
- More reliable product information increases customer satisfaction, resulting in fewer returns
- Greater counterfeit protection
This new product data foundation offers brand owners greater control over their basic product data and global visibility for their products. They now have complete visibility into the quality of the core data for all their products around the globe, and access to analytics and insights they can use to improve the quality of the data in their systems.
- Increased accuracy, visibility and simplification in product- listing processes ensures faster time to market
- More reliable product information improves the consumer experience and builds brand loyalty
- Greater brand and counterfeit protection