Verified by GS1
Get product identity right
Verified by GS1 is a single, neutral registry of basic product data and attributes, used globally by online marketplaces, brand owners and retailers to solve challenges including product duplication, incorrect data and counterfeiting.
All companies across the commerce ecosystem are benefitting from Verified by GS1 through accessing accurate, consistent and reliable product data, of more than 130 million products world-wide.
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|“Verified by GS1 is very important to Google as it establishes the identify of a product and will allow companies all around the world to verify that the products they get from other parties are the products they are looking for. It will also give consumers confidence when buying online – more so than today.” Bhanu Narasimhan, Director, Product Management, Google Shopping.