GENERAL MERCHANDISE
ENGAGE WITH YOUR CONSUMERS LIKE NEVER BEFORE
Consumers are demanding more information about the products they buy, driving change across Australia’s diverse and fast‑paced general merchandise and apparel sector. Retailers are adapting to meet these expectations in both physical stores and online marketplaces.
BENEFITS OF GS1 STANDARDS IN GENERAL MERCHANDISE
 | Inventory Accuracy |
Inventory Accuracy
Improves stock visibility and reduces errors through globally unique product identification and tracking.
 | shipping confidence |
shipping confidence
Enhances delivery accuracy with standardised logistics labels and serialised shipping container codes.
 | DATA CONSISTENCY |
DATA CONSISTENCY
Ensures all trading partners access the same accurate, standardised product data at the same time.
 | Speed to market |
Speed to market
Accelerates product launches with efficient, automated data sharing and reduced manual processes.
 | SUSTAINABILITY |
SUSTAINABILITY
Supports waste reduction and responsible sourcing through improved supply chain efficiency and transparency.
 | TRACEABILITY |
TRACEABILITY
Provides end-to-end visibility of products from source to shelf using barcodes and RFID technology.
 | PARTNER TRUST |
PARTNER TRUST
Strengthens relationships by enabling transparent, reliable data exchange across the supply chain.
TRANSITION TOWARDS NEXT GEN BARCODES IN GOOD COMPANY
PILOTS HAVE ALREADY BEGUN IN 52 COUNTRIES ACROSS ALL REGIONS, REPRESENTING 90% OF THE WORLD'S GDP
"This is an opportunity to lead the market and build trust among the 80% of global consumers who expect brands to be transparent about their environmental impact."
Make sustainability accessible to the consumer
GS1 STANDARDS IN ACTION
INTERACTIVE EXPERIENCE
THE WHITE T- SHIRT EXPERIENCE
KOOKAÏ RFID CASE STUDY
FREEDOM FURNITURE EDI CASE STUDY
2D IN RETAIL ADVISORY GROUP