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General Merchandise

From music and entertainment to office supplies and sports and leisure equipment, Australia has a thriving and diverse retail sector.

Today's connected customer has high expectations when it comes to general merchandise. They expect a seamless experience, regardless of when or where they buy. This means retailers and online marketplaces are under increasing pressure to adopt emerging technologies, and to facilitate smooth transactions with suppliers and trading partners. 

GS1 standards enable businesses to increase efficiency and significantly improve traceability in their supply chains.

We are committed to using the GS1 system to help retailers achieve more streamlined and effective supply chains, and to facilitating open standards for eCommerce.

Our work in General Merchandise

A group of likeminded retailers, suppliers, solution providers and Associations collaborating to ensure that Australian retail remains competitive on a global scale. Working together to improve visibility and inventory accuracy in the Australian retail marketplace.

RFID Coalition flyer
RFID Coalition website
RFID meeting schedule
RFID Meeting Notes

Amazon Marketplace is an e-commerce platform owned and operated by Amazon.com. It enables third-party sellers to sell new and used offerings on Amazon.com's fixed-price online marketplace, alongside Amazon's regular offerings. 

Using Amazon Marketplace, third-party sellers gain access to Amazon's customer base, and Amazon expands the offerings on its site without having to invest in additional inventory. Customers gain access to additional offerings, increased competition, and the ability to purchase from third-party sellers.

The GS1 system: For most product categories, sellers are required to use standardised GS1 system product identifiers. Read more


eBay Inc. is a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2015, eBay enabled $82 billion of gross merchandise volume.[1]

The GS1 system: ebay states that GTINs are one of the required product identifiers mandatory for listing within specified categories. Read more


Google Shopping is “a Google service … which allows users to search for products on online shopping websites and compare prices between different vendors.” [2]

The GS1 system: Valid GTINs are required for all Google Shopping feeds targeting Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, UK and the US. Read more



These newsletters highlight some of the initiatives in the local and global Retail community where GS1 standards have been implemented as part of improving supply chains for food and beverage and omni-channel retailing:

Retail newsletters


Myer puts RFID business benefits to the test


GS1 standards for retail

Follow your retail products from source to consumer.

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Message Implementation Guidelines (MIGs)

Like a copy of the  Consumer Electronics and General Merchandise MIGs?

Request access

Counterfeit goods create real problems

Learn how GS1 standards help reduce the online sale of imitation merchandise.

Request publication
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GS1 standards

Watch these short videos on GS1 standards in the General Merchandise and Apparel industries:

GS1 standards for eCommerce

Industry Manager Insights


Selling online

If you are selling your products online and the marketplace is asking you to provide barcodes (in GS1 language, GTINs), you can get these through GS1 Australia.

Who we work with in General Merchandise

We work with the key industry associations to ensure best practice in the General Merchandise industry. 

Learn more

Raise inventory accuracy in the retail sector with GS1

10 Steps to GS1 Barcode Implementation

Learn more about the basic steps needed to begin using barcodes in your business from GS1 company prefix, printing, placement, size and colours.