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  3. Trade Item Feature Benefit

Trade Item Feature Benefit

Attribute Name: tradeItemFeatureBenefit
Data Type: String
Max Length: 500
Repeatable: Yes
Code List: No
AVP: No
TPD: Yes
Applies to: All Levels
NPC Xpress Attribute: Features & Benefits
Last Modified: 27/02/2026
Description:

Attribute for consumer-facing marketing content in which you describe the key features or benefits of the style suitable for display purposes. Needed for marketing to enable product comparison.

Example:

Pre-shrunk

Useful Tips:

  • Do not use this attribute for providing Comparative Claim information. Comparative Claim must be provided in Trade Item Marketing Message.

  • This field is supported by the National Product Catalogue as a Trading Partner Dependent (TPD). For more information on TPD attributes, please contact your NPC Customer Support Advisor.