Trade Item Marketing Message
Marketing message applicable to the item.
A Comparative Claim about a food (claimed food) must include together with the claim:
the identity of the reference food and;
the difference between the amount of the property of food in the claimed food and the reference food
HTML tags can be provided within the content of this attribute for Coles and Woolworths
eg. This is in <b>bold</b> [This is in bold]
This field is supported by the National Product Catalogue as a Trading Partner Dependent (TPD). For more information on TPD attributes, please contact your NPC Customer Support Advisor.
Must not use HTML tags including for bold