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  1. NPC Data Dictionary
  2. Trade Item Marketing Message

Trade Item Marketing Message

Attribute Name: tradeItemMarketingMessage
Data Type: String
Max Length: 4000
Repeatable: Yes
Code List: No
AVP: No
TPD: Yes
Applies to: All Levels
NPC Xpress Attribute: Marketing Message
Last Modified: 12/02/2024
Description:

Marketing message applicable to the item.

Useful Tips:

  • A Comparative Claim about a food (claimed food) must include together with the claim:

    • the identity of the reference food and;

    • the difference between the amount of the property of food in the claimed food and the reference food


  • HTML tags can be provided within the content of this attribute for Coles and Woolworths

    • ​eg. This is in <b>bold</b>  [This is in bold]


  • This field is supported by the National Product Catalogue as a Trading Partner Dependent (TPD). For more information on TPD attributes, please contact your NPC Customer Support Advisor.


Foodstuffs


Must not use HTML tags including for bold