Product Width / UOM
For consumer items, this is the measurement from left to right of the trade item, in its packaging. For non-consumer items, this is the measurement of the shortest side of the item, in its packaging.
Product Width = 100
Product Width UOM = MMT
Recommended Unit Of Measure is Millimetres (MMT).
Use an average value for variable measure trade items.
GTIN allocation rules require a new GTIN if the Width dimension has changed by more than 20%.