Brand Owner Name

Attribute Name: brandOwner -> partyName
Data Type: String
Max Length: 200
Repeatable: No
Code List: No
AVP: No
TPD: No
Applies to: All Levels
Last Modified: 05/02/2024
Description:

The name of the Brand Owner.

The brand owner is the source of the data related to the trade item, but is not necessarily responsible for providing and maintaining the data in the Catalogue — that is the responsibility of the information provider. The Brand Owner may or may not be the same as the information provider and can also be a Distributor or Retailer that licenses a brand name to various private label manufacturers.

If a private-label item, enter the retailer’s name for this attribute.

Example:

ABC Distribution (GLN X) sells baby formula produced by RST Milk Products (GLN Y). RST Milk Products owns the brand and is the source of the data relating to the trade item, but is not responsible for providing and maintaining catalogue data, ABC Distribution is. Therefore, ABC Distribution is the Publisher, and RST Milk Products is the brandOwner. Provide 'RST Milk Products' for this attribute.