Join GS1

The Global Language of Business

Small BusinessCheck digit calculatorContact Our Expert Team for GS1 Support
Services LoginJoin GS1
  1. NPC Data Dictionary
  2. Brand Marketing Description

Brand Marketing Description

Attribute Name: brandMarketingDescription
Data Type: String
Max Length: 5000
Repeatable: Yes
Code List: No
AVP: No
TPD: No
Applies to: All Levels
NPC Xpress Attribute: Brand Marketing Information
Last Modified: 05/02/2024
Description:

A marketing description which focuses on the brand of the trade item. For example the history of the brand.