GS1 Australia Blog

Data Management

Mark Blitenhall
By Mark Blitenhall
Manager - Service Engagement

Why is accurate data critical in the supply chain?

Standardised and accurate data is critical in meeting your trading partner’s requirements; it also ensures customers can access correct information about your product.

Master data needs to be accurate, consistent, and aligned, removing the improper formatting roadblocks that impede data sharing between trading partners.

The National Product Catalogue ensures all your product information is in the same format and structure.

Find out more