GENERAL MERCHANDISE
ENGAGE WITH YOUR CONSUMERS LIKE NEVER BEFORE
Consumers are demanding more information about the products they buy, driving change across Australia’s diverse and fast‑paced general merchandise and apparel sector. Retailers are adapting to meet these expectations in both physical stores and online marketplaces.
BENEFITS OF GS1 STANDARDS IN GENERAL MERCHANDISE
 | Inventory Accuracy |
Improves stock visibility and reduces errors through globally unique product identification and tracking.
 | shipping confidence |
Enhances delivery accuracy with standardised logistics labels and serialised shipping container codes.
 | DATA CONSISTENCY |
Ensures all trading partners access the same accurate, standardised product data at the same time.
 | Speed to market |
Accelerates product launches with efficient, automated data sharing and reduced manual processes.
 | SUSTAINABILITY |
Supports waste reduction and responsible sourcing through improved supply chain efficiency and transparency.
 | TRACEABILITY |
Provides end-to-end visibility of products from source to shelf using barcodes and RFID technology.
 | PARTNER TRUST |
Strengthens relationships by enabling transparent, reliable data exchange across the supply chain.
DIGITAL PRODUCT PASSPORTS (DPPs) EXPLAINED
We've worked with Seamless Australia to create a resource for the Australian clothing and textiles sector
"Digital Product Passports provide a practical way for businesses to demonstrate compliance, avoid reputational risk, and strengthen consumer confidence by anchoring sustainability claims to verifiable product data."
GS1 STANDARDS IN ACTION
INTERACTIVE EXPERIENCE
THE WHITE T- SHIRT EXPERIENCE
KOOKAÏ RFID CASE STUDY
FREEDOM FURNITURE EDI CASE STUDY
2D IN RETAIL ADVISORY GROUP