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Every day fresh produce makes its way from farms to supermarket shelves. GS1 barcodes, including DataBar, enable loose fruit and vegetables to be identified and accurately scanned at the Point-of-Sale (POS) in a retail environment, offering a solution for a smarter, fresher supply chain.
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standards in Fresh Produce
GTINs are used for unique identification of trade items worldwide. The GS1 Company Prefix is an integral part of the GS1 system, which is assigned to the brand owner (or the party responsible for delivering goods to market).
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Assign a unique GTIN for each produce variety, brand and growing method. For Australian retailers this GTIN also relates to the site where the produce was packed. If this is a commodity, then the GTIN is allocated by the packhouse; if this is a propriety product, then the GTIN is allocated by the brand owner.
Note: You should also retain the PLU code on the label, as some retailers may not yet have the capability to scan GS1 DataBar.
Provide GTINs and corresponding PLU codes to your trading partner so that they can enter these in their POS system.
Ideally, the GTIN should be printed below the barcode and must maintain legibility and minimum barcode height requirements. If packaging and printing constraints do not allow, GTIN can be omitted.
Other labelling requirements such as country of origin labelling and company logos will not be affected by the addition of GS1 DataBar on the label.
If you need help printing or implementing DataBar, visit our Solution Provider Directory.
Use the following GS1 DataBar specifications and measurements.
GS1 DataBar can encode a GTIN-13, GTIN-12 or GTIN-8 but as the GTIN data field is 14 digits long, one, two or five filler zeros respectively must be added before the GTIN to make up the 14 digits.
Submit a sample of your product to GS1 Australia for barcode testing. This will ensure your product conforms to the correct specifications and that it scans correctly the first time.
Are you ready for GS1 DataBar? Find out more.
Implementation of GS1 DataBar for the global fresh produce industry
These articles highlight some of the initiatives in the local fresh produce industry where GS1 DataBar has been implemented with significant benefits.
Affordable protection for Australian berry brands
Producer-to-consumer traceability for high-value export markets
Protecting brands with every scan
GS1 barcodes used for traceability on Pinata mangoes
GS1 DataBar for citrus
GS1 DataBar now scanning
A small barcode with big benefits
GS1 DataBar for mangoes
Need help implementing DataBar labels?
Protect your brand – Minimise the impact of a recall
GS1 Barcode Check DataBar
Australian agriculture industries achieve greater access to premium markets through enhanced digital traceability.
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