2DBarcodes

A new dimension in barcodes

2DBarcodes are the content-rich, on-pack symbols that enable multiple data elements to be embedded and made available when scanned at point-of-sale.

•    Product batch/lot number
•    Serial number
•    Best before date
•    Use-by date
•    Pack date
  • Weight
  • Internet links to ingredients and allergens
  • Product pictures
  • Videos
  • Consumer reviews

 

              “2DBarcodes have immense potential. We’re excited to see how they can improve food safety across the entire Woolworths network.”
Richard Plunkett, General Manager Business Enablement, Woolworths.
               
              "At Woolworths we plan to build on the potential of these barcodes to offer customers valuable information on provenance, quality and sustainability. As we work towards a better tomorrow with our suppliers, 2DBarcodes can help us communicate a product’s verified sustainability credentials to customers."
Roberto Olivares, Senior Project Manager, Woolworths.

One of the big wins

2DBarcodes have the ability to stop the sale of expired or recalled products at the checkout. The innovative barcodes are most commonly used in the format of a GS1 DataMatrix. Our expert team will guide you on the best format for your business.

Join the Data Embedded (2DB) working groupData Embedded Barcodes industry working group

Our work in 2DBarcodes

Implementing 2DBarcodes with Woolworths

Implementing 2DBarcodes with Woolworths

Steps to assist suppliers with their transition to 2DBarcodes

Learn more

Woolworths supplier newsletter

Woolworths in favour of 2DBarcodes

Video • 2:55min
GS1 DataMatrix

GS1 DataMatrix

One small change in barcodes. Enormous benefits for the retail supply chain.

Download fact sheet

2DBarcodes

2DBarcodes

The future of product identification in retail

Download brochure

2DBarcodes: One of the most significant milestones in history.

Video • 2:20min

Training & events

02 Nov
How to Use Recall for Receivers

Recall • Recall Health • Online

02 Nov
How to Use Recall Health

Recall Health

02 Nov
View all training & events
2DB Welcome to the new dimension

2DB Welcome to the new dimension

GS1 Australia chief global programs officer Sue Schmid talks about the technology and how it can bring global benefits, especially when connected with GS1 DigitalLink.

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