2DBarcodes

The latest in point-of-sale product identification.

2DBarcodes are the content-rich, on-pack symbols that enable multiple data elements to be embedded and made available when scanned at point-of-sale.

• Product batch/lot number
• Serial number
• Best before date
• Use-by date
• Pack date
• Weight and price

“2DBarcodes have immense potential. We’re excited to see how they can improve food safety across the entire Woolworths network.” Richard Plunkett, General Manager Business Enablement, Woolworths.

One of the big wins

2DBarcodes have the ability to stop the sale of expired or recalled products at the checkout. The innovative barcodes are most commonly used in the format of a GS1 DataMatrix. Our expert team will guide you on the best format for your business.

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2DBarcodes brochureKeeping pace with the growing needs of retail Join the Data Embedded (2DB) working groupData Embedded Barcodes industry working group

Our work in 2DBarcodes

In the news

2DBarcodes are coming: What Australian food & beverage suppliers need to know

2DBarcode: The next generation of barcoding technology

2DBarcodes: Small space, big data

A big future for GS1 DataMatrix 2DBarcodes

2DBarcodes win Innovative Technology of the Year award

GS1 2DBarcodes go-live at Woolies

2DBarcodes the future of fresh foods for retail

Woolworths trials 2DBarcodes in stores

Revolutionising Australia’s barcode system

Industry guidelines

Fresh Food Implementation Guide

More and more variable measure items are being labelled with a GS1 barcode symbol encoding the GTIN, the weight of the product and other optional attributes. Migrating from RCNs to GTIN will enable retailers and suppliers to expand their business functionalities and enable new financial opportunities within fresh food departments.