A new dimension in barcodes

2DBarcodes are the content-rich, on-pack symbols that enable multiple data elements to be embedded and made available when scanned at point-of-sale.

•    Product batch/lot number
•    Serial number
•    Best before date
•    Use-by date
•    Pack date
  • Weight
  • Internet links to ingredients and allergens
  • Product pictures
  • Videos
  • Consumer reviews


              “2DBarcodes have immense potential. We’re excited to see how they can improve food safety across the entire Woolworths network.”
Richard Plunkett, General Manager Business Enablement, Woolworths.
              "At Woolworths we plan to build on the potential of these barcodes to offer customers valuable information on provenance, quality and sustainability. As we work towards a better tomorrow with our suppliers, 2DBarcodes can help us communicate a product’s verified sustainability credentials to customers."
Roberto Olivares, Senior Project Manager, Woolworths.

One of the big wins

2DBarcodes have the ability to stop the sale of expired or recalled products at the checkout. The innovative barcodes are most commonly used in the format of a GS1 DataMatrix. Our expert team will guide you on the best format for your business.

Our work in 2DBarcodes

Training & events

09 Dec
How to Use Recall Health

Recall Health

10 Dec
National Location Registry - an overview

Non-Healthcare • National Location Registry • Online