The latest in point-of-sale product identification.

2DBarcodes are the content-rich, on-pack symbols that enable multiple data elements to be embedded and made available when scanned at point-of-sale.

•    Product batch/lot number
•    Serial number
•    Best before date
•    Use-by date
•    Pack date
•    Weight and price


“2DBarcodes have immense potential. We’re excited to see how they can improve food safety across the entire Woolworths network.” Richard Plunkett, General Manager Business Enablement, Woolworths.

One of the big wins

2DBarcodes have the ability to stop the sale of expired or recalled products at the checkout. The innovative barcodes are most commonly used in the format of a GS1 DataMatrix. Our expert team will guide you on the best format for your business.

Our work in 2DBarcodes