QR Codes with GS1 Digital Link
These barcodes are multifunctional: they contain valuable information that simultaneously powers POS and many other business processes, while also can connect consumers to the website of choice for the brand. It can be scanned by native phone cameras. When using this on a retail trade item a linear barcode is also still required till there is a pervasive adoption to scan 2D barcodes at POS.
Examples of use: Pre-packed fresh produce
Native QR codes are not part of the GS1 standard, but when using the GS1 Digital Link URI syntax it can encode all application identifiers and can also point to web content for consumer engagement. Currently it is approved for use for consumer engagement and retail Point-of-Sale (in conjunction with a linear barcode) environments only. You can encode GTIN only or GTIN plus additional attributes based on your use case.