Consumers are influenced by information they find on the web. By adding structured information to your product webpages, search engines display more relevant search results to your consumers. This leads to more click-throughs to your product pages and potentially, more sales.
How GS1 SmartSearch works
Creates standardised and structured product information for web developers to embed in web pages, for use by search engines.
GS1 SmartSearch standards
GS1 SmartSearch is based on standards like the universal GS1 barcode number already used by manufacturers and retailers. Working collectively with members, standards organisations and search engine companies, we've made it easier to describe products on the web. GS1 SmartSearch has recently been welcomed as the first external extension to schema.org. Learn more
View GS1 SmartSearch standards and guidelines