SmartSearch

What is SmartSearch?

It is a standard that makes it easier to share richer and more accurate product data with search engines.

It assists in creating structured product data related to its GTIN. This product data can then be used by search engines to deliver a richer experience to the consumer. 

What does SmartSearch add in addition to Google Analytics and schema.org?

If you already use Google Analytics and schema.org to describe products, by using SmartSearch you can further enhance your results. The GS1 Web Vocabulary is intended to complement existing methods. Additional benefits are;

• Provides more detailed facts about your products and offerings.  
• Attributes are derived directly from existing GS1 standard terms which will assist companies who are already using GS1 standards.

Three steps to success with SmartSearch:

1. Convert your product data into GS1 SmartSearch format by populating the fields in this tool. This creates the JSON-LD file which is then embedded into your online product webpages.

   Note: to understand the types of data to input, you can press the Use Demo Values button at the bottom of the page within the tool.

2. Press the Create JSON-LD markup… button to create the file. Embed this file in the templates of your product webpages.  The person responsible for maintaining product pages can do this.
    
3. Publish your web page/s.

Read the Implementation Guidelines