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The Global Language of Business
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Ideal for new members or if you are new to the GS1 system.
Make more detailed and accurate product information visible across the web, especially unique attributes for commodity products.
SmartSearch is available to everyone but is more effective if using the GS1 system.
Join GS1 and get the most out of SmartSearch
Takes 10-15 minutes
Get more click-throughs with GS1 SmartSearch
Video • 1:50min
It is a standard that makes it easier to share richer and more accurate product data with search engines.
It assists in creating structured product data related to its GTIN. This product data can then be used by search engines to deliver a richer experience to the consumer.
If you already use Google Analytics and schema.org to describe products, by using SmartSearch you can further enhance your results. The GS1 Web Vocabulary is intended to complement existing methods. Additional benefits are;
Note: to understand the types of data to input, you can press the Use Demo Values button at the bottom of the page within the tool.
Read the Implementation Guidelines
Consumers are influenced by information they find on the web. By adding structured information to your product webpages, search engines display more relevant search results to your consumers. This leads to more click-throughs to your product pages and potentially, more sales.
How GS1 SmartSearch works
Creates standardised and structured product information for web developers to embed in web pages, for use by search engines.
GS1 SmartSearch standards
GS1 SmartSearch is based on standards like the universal GS1 barcode number already used by manufacturers and retailers. Working collectively with members, standards organisations and search engine companies, we've made it easier to describe products on the web. GS1 SmartSearch has recently been welcomed as the first external extension to schema.org. Learn more
View GS1 SmartSearch standards and guidelines
To learn more about SmartSearch contact us today.