'80% of shoppers prioritise sustainability in their purchasing decisions' *
A global shift is taking place in retail. Brand-consumer interaction has transformed beyond product exchange. Consumers demand more information, experiences and connection. To succeed in the new landscape, brand owners can leverage GS1 Powered QR Codes (2D Barcodes) for enhanced digital engagement and personalised consumer connections.
A dynamic barcode, delivering tailored, accurate links to brand and product information, accessible by consumers in real-time, right at the point of purchasing decisions.
Updating QR Codes is quick and easy, no need to wait for retailer-readiness.
Seamless operation across industries, systems and countries.
Based on GS1 standards to ensure consistency, efficiency and accuracy.
Engage with your consumers like never before
Deliver personalised and immersive experiences - all from a simple scan.
Create exclusive deals based on consumer preferences, purchase history or location.
Build brand loyalty
Share promotions, surveys or even gamify the purchase experience, providing shoppers with personalised rewards.
Integrate your mobile app
Allowing for custom notifications, recommendations and interactive features, such as two-way instant feedback.
* (Statista Research Department, 2022)