Next Generation

GS1-Powered QR Codes


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'80% of shoppers prioritise sustainability in their purchasing decisions' *

A global shift is taking place in retail. Brand-consumer interaction has transformed beyond product exchange. Consumers demand more information, experiences and connection. To succeed in the new landscape, brand owners can leverage GS1 Powered QR Codes (2D Barcodes) for enhanced digital engagement and personalised consumer connections.


A dynamic barcode, delivering tailored, accurate links to brand and product information, accessible by consumers in real-time, right at the point of purchasing decisions.

bi stopwatch

Updating QR Codes is quick and easy, no need to wait for retailer-readiness.

bi globe-asia-australia

Seamless operation across industries, systems and countries.

bi qr-code

Based on GS1 standards to ensure consistency, efficiency and accuracy.

Engage with your consumers like never before

  • bi share

    Drive connections
    Deliver personalised and immersive experiences - all from a simple scan.


  • bi person-gear

    Customise offers
    Create exclusive deals based on consumer preferences, purchase history or location.

  • bi bookmark-star

    Build brand loyalty
    Share promotions, surveys or even gamify the purchase experience, providing shoppers with personalised rewards.


  • bi phone-vibrate

    Integrate your mobile app
    Allowing for custom notifications, recommendations and interactive features, such as two-way instant feedback.

* (Statista Research Department, 2022)