Target Market Country Code
Target market country code indicates the country level or higher geographical definition where the information provider (Publisher) makes the item available to Recipients. Note that this indicator does not in any way govern where the Recipient may sell the item to consumers. Remember that Information Provider GLN + GTIN + this attribute uniquely identify a trade item.
036 = Australia
554 = New Zealand
If the item is part of a product hierarchy, each item within the hierarchy must contain the same value for this attribute.
This field is mandatory and must always be provided at all levels of packaging
If you sell your products in two target markets, you will need a separate item record per Target Market.