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  1. NPC Data Dictionary
  2. Sub-Brand

Sub-Brand

Attribute Name: subBrand
Data Type: String
Max Length: 70
Repeatable: No
Code List: No
AVP: No
TPD: No
Applies to: All Levels
NPC Xpress Attribute: Sub-Brand
Last Modified: 05/02/2024
Description:

Second level of brand; can be a trademark. It is the primary differentiating factor that a brand owner wants to communicate to the Recipient.

Example:

The product is ‘Healthylife® Duo Amoxycillin and Potassium 10 Tabs’ owned by MISA Healthcare. The Brand name is ‘Healthylife’ and the Sub Brand is ‘Duo’.

The product is ‘Healthylife® Meloxicam 15mg Capsules’ owned by MISA Healthcare. The Brand name is ‘Healthylife’, while the Sub Brand would be left blank as there is no Sub Brand.

The product is ‘Insulin-Chek® Excellence Blood Glucose Meter’ owned by MISA Healthcare. The Brand name is ‘Insulin-Chek’ while the Sub Brand is ‘Excellence’.

Useful Tips:

  • Avoid using commas and symbols in this field.

  • The sub brand must always be different from the brand.