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  1. High Quality GS1 Barcodes & Solutions
  2. NPC Data Dictionary
  3. Consumer Product Variant Effective Date Time

Consumer Product Variant Effective Date Time

Attribute Name: consumerProductVariantStartEffectiveDateTime
Data Type: DateTime
Max Length: 24
Repeatable: No
Code List: No
AVP: No
TPD: Yes
Applies to: Base Unit
Last Modified: 07/09/2026
Description:

The Consumer Product Variant Effective Date Time is the date/time stamp on which the production variant becomes (or became) effective.

When the effective date is not known, brand owners should populate this field with today’s date (the date on which the data is being loaded onto the National Product Catalogue)