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  3. Product Depth / UOM

Product Depth / UOM

Attribute Name: depth + measurementUnitCode
Data Type: Decimal
Max Length: 15
Repeatable: No
Code List:
AVP: No
TPD: No
Applies to: All Levels
NPC Xpress Attribute: Depth (mm)
NPC Xpress Rail Attribute: Depth
Last Modified: 23/10/2025
Description:

The measurement from front to back of the trade item.

For a consumer item, you would measure from front to back of the item, in its packaging.

For non-consumer units, measure the longest side of the item, in its packaging.

Example:

Product Depth = 120

Product Depth UOM = MMT

Useful Tips:

  • Recommended Unit Of Measure is Millimetres (MMT).

  • Use an average value for variable measure trade items.

  • GTIN allocation rules require a new GTIN if the Depth dimension has changed by more than 20%.