Describes use of the product or service by the consumer. Should help clarify the product classification associated with the GTIN. The Functional Name should describe what the basic product is - it should not include Brand or Sub Brand name, it should not include Variant.
Instrument Sterilisation Kit
Air Hose Tube Connector Assembly
Foam Mattress Multivitamin
This attribute is mandatory for all items in the product hierarchy.
Avoid using commas and symbols in this field.
The Functional Name is normally also included in the Trade Item Description.
AU/NZ Healthcare Sector
Generic medication ingredient and strength should not be included in the functional name. This data should be placed in the Medicine Device Unit Name C1D1 field.