The Brand Name is the distinctive name of a product, the word part of a trademark, or the name of the manufacturer.
This is the recognisable name used by a brand owner to uniquely identify a line of trade item or services. This name is recognizable by the consumer. If the item does not have a brand, enter the Company Name.
Brand and Sub Brand are used in this manner:
The product is Hanover Honey Nut Candy Bars. Hanover would be the Brand Name while the Sub Brand would be left blank as there is no Sub Brand..
The product is ‘Healthylife® Duo Amoxycillin and Potassium 10 Tabs’ owned by MISA Healthcare. The Brand name is ‘Healthylife’ and the Sub Brand is ‘Duo’.
The product is ‘Healthylife® Meloxicam 15mg Capsules’ owned by MISA Healthcare. The Brand name is ‘Healthylife’, while the Sub Brand would be left blank as there is no Sub Brand.
The product is ‘Insulin-Chek® Excellence Blood Glucose Meter’ owned by MISA Healthcare. The Brand name is ‘Insulin-Chek’ while the Sub Brand is ‘Excellence.
Avoid using commas and symbols in this attribute.
This field is mandatory and must always be provided at all levels of packaging.
Please ensure the formatting of the Brand Name is consistent across all items in the product catalogue.
For the Healthcare sector, if a trademark name exists this goes in the brand field, else the brand name must be the manufacturer’s name.