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  1. NPC Data Dictionary
  2. Brand Name

Brand Name

Attribute Name: brandName
Data Type: String
Max Length: 70
Repeatable: No
Code List: No
AVP: No
TPD: No
Applies to: All Levels
NPC Xpress Attribute: Brand Name
NPC Xpress Rail Attribute: Brand Name
Last Modified: 05/02/2024
Description:

The Brand Name is the distinctive name of a product, the word part of a trademark, or the name of the manufacturer.

This is the recognisable name used by a brand owner to uniquely identify a line of trade item or services. This name is recognizable by the consumer. If the item does not have a brand, enter the Company Name.

Example:

Brand and Sub Brand are used in this manner:

  • The product is Hanover Honey Nut Candy Bars. Hanover would be the Brand Name while the Sub Brand would be left blank as there is no Sub Brand..

  • The product is ‘Healthylife® Duo Amoxycillin and Potassium 10 Tabs’ owned by MISA Healthcare. The Brand name is ‘Healthylife’ and the Sub Brand is ‘Duo’.

  • The product is ‘Healthylife® Meloxicam 15mg Capsules’ owned by MISA Healthcare. The Brand name is ‘Healthylife’, while the Sub Brand would be left blank as there is no Sub Brand.

  • The product is ‘Insulin-Chek® Excellence Blood Glucose Meter’ owned by MISA Healthcare. The Brand name is ‘Insulin-Chek’ while the Sub Brand is ‘Excellence.

Useful Tips:

  • Avoid using commas and symbols in this attribute.

  • This field is mandatory and must always be provided at all levels of packaging.

  • Please ensure the formatting of the Brand Name is consistent across all items in the product catalogue.

  • For the Healthcare sector, if a trademark name exists this goes in the brand field, else the brand name must be the manufacturer’s name.