Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labelling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions.
The company designs and manufactures a wide range of labelling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers’ product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive.
Avery Dennison Smartrac
Avery Dennison Smartrac division offers a suite of digital ID technologies that authenticate product history, provide tracking and inventory solutions, and conjure up richer consumer encounters. In a world of big data and massive amounts of information, digital ID technologies help create certainty, showing how a connected world can be a better world, full of greater possibilities.
With a unique combination of materials expertise, innovative, end-to-end technologies and global capacity for supporting customers, the Avery Dennison Smartrac division is partnering with companies across far-reaching industries, introducing transformative benefits through connecting the physical and digital worlds.
The latest addition to Avery Dennison Smartrac’s progressive product family is atma.io, a platform that unlocks the power of connected products by assigning unique digital IDs to everyday items, providing unparalleled end-to-end transparency by tracking, storing and managing all the events associated with each individual product — from source to consumer and beyond to enable circularity.
Avery Dennison has global expertise in deploying RFID and digital ID solutions in the following sectors:
Apparel (including Footwear and Accessories)
Beauty and Personal Care
Healthcare and Pharma
Logistics and Fulfillment
Media and Document Management
This breadth of deployments creates a world of connectivity opportunities for brands and retailers alike.
For companies, our solutions make inventories more visible and more productive, while providing greater insight into consumer behaviour and preferences.
For the planet they increase sustainability by improving transparency and reducing waste across the supply chain and making the disposal of products more responsible.