Shping
Shping is Australia’s only universal rewards program designed for both shoppers and FMCG brands.
Shoppers are rewarded every time they engage with the Shping app, including uploading shopping receipts for every purchase they make - no matter where, when or how they shop, creating product reviews and engaging with brands. While Shping empowers FMCG brands to reclaim ownership, engagement and loyalty with Australian shoppers.
Using first-party scan data sourced directly from in-sgtore and online sales receipts, Shping allows brands to use actionable insights to create ultra-targeted campaigns, connecting your brand to new and existing shoppers —including those buying from competitors.
As a complete marketing ecosystem, Shping can be easily integrated into your marketing strategies; helping to drive growth by guiding shoppers through a tailored journey from discovery to loyalty with personalised brand-led communications. Through your own campaign management dashboards, you're able to engage different customer personas and create real-time reports through to single-user level, all from one data source.
Whether you're an established brand looking to grow market share, or launching a new product with bold ambitions, Shping will get you there faster and more efficiently.
Data analytics
Data analytics
Consumer insights software
ShpingConnect features two unique modules.
Shping Amplify
Target Untapped Audiences
Edcate & Elevate Product Awareness
Nurture Prospects Through the Sales Funnelu
Brands are enabled to strategically target and engage untapped market segments within their category by leveraging targeted introductions and educational content. Shping Amplify drives top-of-funnel awareness and nurtures prospects toward their initial purchase, effectively expanding the customer base and accelerating market penetration.
Four customisable campaigns drive conversion, no matter the audiences current shopping behaviour.
Category Acquisition Campaign - Target category shoppers not buying your brand.
Re-engagement - Reconnect with shoppers who have previously bought your products, but switched to other brands.
New Product Launch - Immediate reach and upsell opportunities for new lines to current brand shoppers.
Review Amplify - Strengthens consideration stage by delivering user-generated reviews of your products.
Shping Loyalty Hub
Reclaim Customer Ownership with Full CRM Access.
Become the Preferred Choice and Maximise Sales Per Customer.
Access Unique Customer Analytics.
Gain key shopper insights into your brand, category and products, right down to a single shopper level.
Activate your own branded loyalty program, traditionally available only to retailers. This fully customisable program aligns with your brand's objectives and strategies to offer incentives and rewards that influence customer behavior, enhance retention and boost ARPU through powerful analytics.
Shping has helped drive growth with some of Australia's largest FMCG brands selling through Australia's major retailers including Coles, Woolworths, Bunnings and Chemist Warehouse.
Brand partners include: Pepsi, Schweppes, Rosella, Gatorade, Heinz, Sunny Queen Farms, Sabco, Blistex, Sudocrem, Birch & Waite, Golden Circle, Carmex, NoDoz and more
