Product photography

Create an efficient, single source of product images to match the needs of your trading partners worldwide. 

Complete the form and send in with your products to be photographed.

What is GS1 product photography?

Product images can be a vital component of your supply chain. When you take advantage of this service, you will receive high quality, cost-effective images of your products. 

  • Our images adhere to image, colour and quality guidelines
  • Photos can be used for marketing, web promotions, thumbnails, planograms and more
  • We can provide your product photography as well as our Barcode Check service
  • You only need to submit one request - and we will cost effectively package the service for you

Download the GS1 Photography brochure

Benefits of product photography

Match the needs of your trading partners
Our image quality and dimensions meet industry standards, which fulfills the needs of your trading partners.

Convenient and flexible
We can take professional digital images of your products alongside our Barcode Check serviceSimply submit a testing request form and specify your imaging requirements. One form and one process will save you time, cost and effort.

Simple and straightforward
Product images taken by GS1 Australia (both planogram and marketing images) can be supplied via email or via secure, web-based file exchange. If you are a Smart Media user, we can simply upload images straight into your catalogue for immediate access by all of your trading partners.

Flexible use
We specialise in retail photography for planogram shelf space management, multiple views for 3D high-resolution images, 360-degree rotational images, online and printed catalogues, and marketing image requirements.

Cost effective
We offer competitive pricing on our photography services, and savings for photography value packs. 

High quality
Our photographers ensure product images adhere to guidelines for image colour and quality. Retouching is as seamless and undetectable as possible, with the aim to be convincing at a minimum of 200% magnification. Product blemishes, expiration and best before dates are edited for maximum quality.

Photography examples

TEST - Smart Media 2D image

2D image

2D images are a two-dimensional of a product that are rendered visually on paper, film or on screen in two planes representing width and height.

TEST - Smart Media planogram image

Planogram image

A planogram is a diagram that shows how and where specific retail products should be placed on retail shelves or displays in order to increase customer purchases.

TEST - Smart Media 3D image

3D image

3D images are a three-dimensional representation of a product to show height, width and depth of the item.

TEST - Smart Media 360 image

360 image

360 degree imaging is product photography on a single axis - the product rotates on a single axis while the camera takes pictures at specified degree intervals.

Click to see the animations in action

TEST - Smart Media 3D photography image

3D photography

3D photography: The process of taking a photo with a digital camera, which provides detail and more megapixels to create a 3D product image.

Click to see the animations in action

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What some customers have to say about product photography

The GS1 photographer was dedicated, flexible and a pleasure to work with. I was very happy with the final results and it was great value for money. Will certainly be going back.

Geoff Sherren ZAVU


To learn more about Photography contact us today.

Get started

Complete the form and send in with your products to be photographed.