NEXT GEN BARCODES
Connect with your consumers like never before.
Traditional barcodes are limited. They carry minimal data and serve one purpose: identifying a product and its price. Current QR Codes aren’t much better; they typically link to a single webpage or offer.
ENTER NEXT GEN BARCODES
Embedded with larger amounts of rich, dynamic data that unlocks new efficiencies across your supply chain and creates personalised connections with your customers like never before.
While still going 'Beep' at Point- of- Sale.
TAKE YOUR BRAND TO THE NEXT GENERATION
Watch Next Gen Barcodes in Action
MODERN CONSUMERS EXPECT MORE THAN GENERIC
More information tailored just for them, instantly. Next Gen Barcodes make this possible — brands to deliver real-time, personalised offers at the moment of engagement including discounts based on purchase history, exclusive loyalty rewards, tailored product recommendations and much more.
VIA MARTE BRAZIL
NESTLE SWITZERLAND
L'ORÉAL FRANCE
INCREASE YOUR BRAND-TO-CONSUMER CONNECTION
Next Gen Barcodes are like an always-on digital window into your brand, showcasing your products with consumers at all stages of the purchasing journey.
REDUCE YOUR PACKAGING COSTS
Next Gen Barcodes digitise product information, reducing reliance on printed packaging. Giving brands leaner designs, lower printing costs, and the flexibility to update details without a packaging change.
STRENGTHENS YOUR BRAND REPUTATION
Highlight your brand's sustainability goals, ethical sourcing, organic practices, product authenticity and recycle/disposal process with your consumers. Increasing brand loyalty and share of market.
FREQUENTLY ASKED QUESTIONS
CONTACT A NEXT GEN SPECIALIST
JOIN THE 2D IN RETAIL ADVISORY GROUP
Industry has defined a goal to enable the use of Next Gen Barco des powered by GS1, in addition to existing barcodes, at retail point- of- sale across the globe by the end of 2027.