Barcodes for selling on Alibaba

Alibaba Group invites Australian brand owners to adopt GS1 barcodes for product information management and to use the Global Trade Item Number (GTIN) for uniquely identifying their products for global eCommerce. 

Alibaba Group recommends GS1 Barcodes

In October 2016, Alibaba Group, GS1 and GS1 China announced that they will work together to standardise product information for the benefit of all supply chain participants, including consumers. Read more.


With more than 450 million active users on the Alibaba platforms this is a great opportunity for Australian and New Zealand businesses in the China eCommerce market.

Watch video.

Exporting to China? Why is it important to have a GS1 barcode

  • Having a GS1 barcode is essential. It’s universal and everyone can use the barcodes which makes it so easy to set up with other businesses - Belinda Cavallin, Wholesale Sales Manager at Ripe Maternity.
  • It’s very important because it gives us authenticity - Jhyll Teplin, Founding Director of Organic by Glitter Friends
  • Because it is a globally recognised barcode - Nikki Horovitz, Director at Tonic Australia.



The Alibaba Group is an ecosystem of platforms that connects buyers and suppliers worldwide, serving millions of buyers and suppliers around the world. The company’s mission is to is ‘to make it easy to do business anywhere’. They do this by providing businesses with the digital infrastructure to reach hundreds of millions of consumers and by helping buyers find products and suppliers quickly and efficiently

James Hudson Director of Corporate Affairs and Marketing, Alibaba Group (ANZ)

To start assigning barcodes to your product

  1. Join GS1 Australia online, Joining is easy.
  2. Receive your own unique GS1 numbers.
  3. Start allocating GS1 numbers and get the barcodes printed on your products.

Get started

Takes 10-15 minutes

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