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To sell your products on Amazon, you will need to add a product identifier for most categories. In other words a Global Trade Item Number (GTIN) and possibly a barcode.
GS1 Australia is the only officially licensed barcode provider with authority to supply GTINs for the Amazon marketplace in Australia.
Please be aware that if you obtain your barcode numbers from an unauthorised source, you may suffer losses if you need to re-label or re-package your products, or if your products are rejected by your retail customer. All costs linked to an invalid barcode number are incurred by the seller.
Amazon recommends obtaining your GTINs directly from GS1. GTIN, UPC and EAN are all equivalent terms for GS1 barcode numbers.
Amazon verify the authenticity of product GTINs by checking the GS1 database. GTINs that do not match the information provided by GS1 will be considered invalid and could impact your Amazon account. Visit Amazon Seller Central to learn more
Video • 4:08min
You can create and manage all of your barcode numbers (GTINs) online for all of your products. To apply the barcodes to your products you first need to convert the barcode numbers into a barcode image using software.
It is important that the images of your products match the requirements of your online marketplace. The way you present your products influences a customer’s decision to buy. For Amazon, if your product images do not meet the Amazon specifications they may be suppressed from the site. GS1 Australia offers members a service that specialises in e-commerce lifestyle photography and, most importantly, can produce your images to meet the Amazon requirements.
Visit GS1 Australia Product Photography.
Images produced by GS1 Australia Product Photography for Zavu Amazon listing.
For most product categories, sellers are required to use an industry-standard product identifier when creating new pages in the Amazon.com catalogue. The ISBN is an industry-standard product identifier for books (incl. e-books) and book-like products published internationally. As the ISBN is incorporated in the GTIN standard, you do not need to assign a separate GTIN in addition to the ISBN to your product. Click here to access the Australian ISBN Agency.
Note however that an ISBN cannot be used for non-book products, even if the products are related to a book (e.g., teddy bears, coffee mugs, t-shirts, etc. related to a book launch). Such non-book products do require the allocation of a GTIN, which can be obtained through GS1.
Amazon may verify the authenticity of product GTINs by checking the numbers against GS1 services such as the GS1 Global Electronic Party Information Registry (GEPIR) database. GTINs that do not match the information provided by GS1 may be considered invalid, which may result in Amazon removing your Seller rights
Amazon recommends obtaining your GTINs directly from GS1 (and not from other third parties selling GTIN licenses) to ensure that the appropriate information is reflected in the GS1 database.
Join GS1 Australia and get barcodes
Takes 10-15 minutes
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