Digital Link

The GS1 Digital Link standard – fulfilling the promise of barcodes to enhance the experience for consumers around the globe while strengthening brand loyalty, improving supply chain traceability, patient safety and efficiencies. Digital Link brings mobile phone scanning into the 21st century. 
In the same way a web address (URL) points to a specific website, GS1 Digital Link enables connections to all types of business-to-business and business-to-consumer information.  

Instead of being limited to one type of data carrier, like a traditional barcode, brands can now use a QR code, radio-frequency identification (RFID), GS1 DataMatrix tag or near-field communication (NFC) to deliver information to customers. 
More specifically, in Healthcare, the GS1 Digital Link standard helps support the requirement for a single barcode on products. This means manufacturers, supply chain, health providers and consumers will still use the ubiquitous barcode for years to come for many different purposes like traceability, accessing instructions for use or consumer medicines information. GS1 Digital Link provides the opportunity to use a single barcode to access digital product information.

Case study

Case study

Market-leading brand protection with GS1 Digital Link

How Digital Link benefits consumers

Video • 4:44min

How Digital Link benefits business

Video • 3:34min