Our mission and vision

At GS1 Australia, we strive to be the global language of business. We also aim to make GS1 standards and services the most trusted and used in the value chain.

Our purpose

At GS1 Australia, our aim is to help Australian businesses adopt GS1 standards - and to encourage local businesses to play a key role in developing and maintaining the standards on an ongoing basis. 

Our goal for the future

Looking towards the future, our aim is to:

  • Encourage businesses from an increasing range of industry sectors to collaborate more actively with us and each other.
  • Provide a range of services that allow businesses to use the GS1 system to create efficiencies in their supply chains and overall business.
  • Support our members through providing high quality education, training and customer support.
  • Build a financially sustainable and resilient organisation enabled by relevant systems and technologies and appropriate governance and assurance frameworks.


GS1 is a not-for-profit organisation. We are driven and governed by our members, and all our services are provided on a cost recovery basis.

We collaborate with our local stakeholder communities to develop and implement a robust system of standards which enable the unique identification, accurate capture and automatic sharing of authentic information about products, locations and events.

We are at the forefront of eCommerce and supply chain management initiatives, and are committed to helping Australian businesses adopt the world’s best practice supply chain management techniques and streamline their processes.

We aim to help businesses ensure a fast, efficient and accurate flow of information with their trading partners all over the world.  

GS1 Australia offers a wide range of services to support businesses, their industry associations and trading partners to work smarter and more efficiently with the GS1 system, and improve the way they do business.