Verified product data.
One connection. Every channel.
NPC Master Data & NPC Digital Content
Why use the NPC?
DATA ALIGNMENT
Improve data sharing between all trading partners in the supply chain.
DIGITISATION OF PRODUCT INFORMATION
Exchange product and item data electronically for operational efficiency.
SPEED TO MARKET
Stay ahead of the competition and get your product to customers faster.
COST SAVING
Reduce costs and administration.
DATA INTEGRITY
Improve data accuracy, minimise data errors and duplication.
INVENTORY MANAGEMENT
Improve stock levels in your supply chain.
NPC Digital Content/Smart Media
Product Photography.
Professional 2D and 3D photography to boost your e-commerce sales.
RENDERS
High quality photo-realistic 2D and 3D product images for marketing and pre-visualisation.
MOBILE READY HERO IMAGES
Make it easier for customers to find your products on all mobile devices.
ROMANCE COPY
Unique on-brand narrative so customers can connect with your product in a crowded marketplace.
CATALOGUE HEALTH CHECKS
Improve your digital asset catalogue with our comprehensive reviews.
Managing product data can be complicated, especially when you’re dealing with multiple systems and changing requirements, that’s where our NPC Total Care Service comes in.
TRUSTED CONTENT
GS1’s Trusted Content sources product records and images directly from brand owners which are updated when products are introduced, updated or removed from the market.
Details such as product names and descriptions, dimensions and barcode numbers are also included.
Why use Trusted Content?
VERIFIED BY GS1
Verified by GS1 is an ID card for products, similar to a driver’s licence or passport for people. The identity of a packaged product is authenticated using seven key attributes. Product information is held within the GS1 Registry Platform and is maintained by the brand owner.
QUICK START GUIDE: BRAND OWNERS
QUICK START GUIDE: MARKETPLACES & RETAILERS
FREQUENTLY ASKED QUESTIONS
"Verified by GS1 is very important to Google as it establishes the identity of a product and will allow companies all around the world to verify that the products they get from other parties are the products they are looking for. It will also give consumers confidence when buying online - more so than today."
Bhanu Narasimhan
Director, Product Management, Google Shopping
