Next Gen Barcodes

Case study - Next Gen Barcodes at Woolworths

Next Gen Barcodes are here, and popular retailers like Woolworths are already experiencing significant benefits from their implementation, particularly in areas related to food safety, accurate restocking, marketing insights, and modern business barcode services.

Next Gen Barcodes carry essential product information such as expiry dates, which can be highlighted at the point of sale to prevent expired merchandise from being sold. This level of detailed product data also supports retail teams in managing inventory, restocking efficiently, and improving operational accuracy through reliable barcode generation and business barcode services.

This enhanced barcode information is especially important during product recalls. Previously, recalls required removing all products from shelves because it was difficult to identify which specific items were affected. With Next Gen Barcodes and advanced retail barcode solutions, lot information and batch data can be added directly into the barcode, making it easier to identify the exact products that need to be recalled and reducing unnecessary waste.

Businesses seeking commercial barcode services, barcode registration, or licensed UPC and EAN barcode standards can see how this technology strengthens product traceability and compliance.

Next Gen Barcodes have also expanded opportunities in marketing and product performance analysis. Retailers can update product graphics or packaging designs and accurately track whether these changes influence consumer behaviour using intelligent barcode data. This aligns closely with what many businesses look for when exploring barcode solutions for their products and overall retail strategy.

All these advantages and more are part of Woolworths ongoing migration to Next Gen Barcodes, showcasing why businesses researching where to get barcodes, how to access barcode solutions, or how to work with professional business barcode providers are turning to advanced Next Gen technology to support safer, smarter, and more efficient retail operations.