Digital Link implements 2D barcodes for baby product safety

Digital Link partnered with Joie, GS1 Australia, and INPAA to meet new safety standards and enhance product transparency for parents in a successful Australian pilot.

Safer and smarter baby products: Just a few months after enabling the world’s first real-time purchase receipt via a GS1-powered QR code in Mexico, Digital Link has now joined GS1 Australia, Joie (a Nuna brand), and INPAA in a pilot project to demonstrate how next-generation 2D barcodes can help nursery brands address regulatory changes and rising expectations from modern parents.

As the leading solution for GS1-compliant QR codes on packaging, Digital Link collaborated with Joie’s product and marketing teams to select pilot items—including car seats, strollers, and co-sleepers—and connect them to the Internet via their unique GTINs. These identifiers were encoded into QR codes printed directly on the products.

When scanned, the codes directed parents to digital product passports and landing pages offering installation videos, usage tutorials, and even interactive 3D and augmented reality experiences. Content was localized automatically using AI, based on the user’s location and device language.

The pilot was presented during the INPAA Baby Safety Week in Melbourne and received enthusiastic feedback from industry stakeholders. It clearly showed how 2D barcodes powered by GS1 standards can support compliance with Australia’s Consumer Goods (Infant Sleep Products) Safety Standard 2024 and Infant Products Information Standard 2024, while also laying the foundation for global best practices in digital labeling.

The project highlights how digital innovation can bridge the gap between regulation and real-world use, helping brands protect families and communicate more effectively, one scan at a time.

Try the Joie x Digital Link experience or learn more in the full white paper.