YPB Systems joins GS1 Alliance Partner Program with anti-counterfeit technology for multiple industries

For immediate release Thursday 31 May 2018 – Brand protection and consumer connection solutions company YPB Systems today announced they have joined GS1 Australia’s Alliance Partner Program as a Strategic Alliance Partner to combat counterfeiting.

GS1 is a not-for-profit organisation that provides GS1 standards and services to improve the efficiency, safety and visibility of supply chains across physical and digital channels in 25 sectors.

The YPB platform enables clients to protect their brands and vital documents from the risks of counterfeit, product diversion and theft, while providing tools to connect directly with their customers.

John Houston, CEO and Executive Chairman at YPB Group Ltd said, “Becoming a Strategic Alliance Partner signifies our commitment to GS1 compliance and alignment with GS1 initiatives across multiple industries. We are looking forward to bringing certainty of authenticity to brands to GS1 members in the Australian marketplace through our leading brand protection and customer engagement solutions.”

YPB works in partnership with their customers to create and tailor security solutions to protect their brands against counterfeiting, preserve the integrity of products to verify its authenticity through the supply chain, and connect them with their customers to safeguard them from counterfeit products.


GS1 Australia’s Manager – Business Development and Partnerships, Sean Sloan said, “YPB’s announcement to sign-up as a Strategic Alliance Partner is exciting news and a significant local commitment to GS1 standards in association with their anti-counterfeit technology. Brand protection is now more than ever, a paramount issue, and any company that supports brands in this space is a welcome addition to the GS1 Alliance Partner Program.”

YPB customised security solutions cater for Governments, financial institutions and brands, preventing forgery, counterfeit and even theft.

“We look forward to working in partnership with YPB in the Australian marketplace given their expertise in protecting brands using GS1 standards,” added Mr Sloan.


About GS1 Australia 

GS1 is a neutral, not-for-profit organisation that develops and maintains the most widely used global standards for efficient business communication. We are best known for the barcode, named by the BBC as one of “the 50 things that made the world economy”. GS1 standards and services improve the efficiency, safety and visibility of supply chains across physical and digital channels in 25 sectors. With local Member Organisations in 112 countries, 1.5 million user companies and 6 billion transactions every day, GS1 standards create a common language that supports systems and processes across the globe. For more information visit the GS1 Australia website or follow us on LinkedInFacebookand our YouTube channel.


About YPB Systems

YPB is Brand Protection and Customer Engagement solutions company at the centre of the global fight against counterfeiting and product diversion. Our historical expertise of working with Governments and financial institutions is now extended to brands and today, we are your only solution to PROTECT, DETECT and CONNECT. Our unique security solutions PROTECT brands against counterfeiting, allows you to DETECT a product’s authenticity throughout a supply chain and CONNECT you with your customers who wish to be safeguarded from counterfeited goods. For more information visit the YPB website.




Media Contact:

GS1 Australia

Stav Psonis

Communications Specialist

T: +61 3 9550 3409

E: Stav.Psonis@gs1au.org

YPB Systems

Sarah McLachlan

Brand Manager and Investor Relations

T: +61 437 625 165

E: sarah.mclachlan@ypbsystems.com