The Drinks Association partners with GS1 Australia

For immediate release: GS1 Australia and the Drinks Association have announced a new strategic partnership to drive industry standards development and adoption to improve business and supply chain efficiency in the drinks industry. 

Maria Palazzolo, GS1 Australia’s Executive Director and Chief Executive Officer said, “We are delighted to be working with the Drinks Association for the benefit of members, many of whom have membership in both organisations. Through this partnership we have a much better opportunity to engage with the drinks industry to support and help strengthen supply chain operations through the adoption of GS1 standards and services.” 

In recognition of the importance of the National Product Catalogue (NPC) to creating business efficiencies and a common language around product level data between retailers, manufacturers, brand owners and distributors, an NPC Advisory Group will be formed in late 2018. Improving the quality of product data being shared across the drinks sector will be one of the key objectives of the NPC Advisory Group.

The two year partnership will also seek to develop new services as well as embed existing services more fully into the drinks supply chain to streamline the identification and movement of goods for the benefit of all stakeholders 

 “The Drinks Association is pleased to partner with GS1 to drive industry standards and services for the betterment of our members and the industry overall. We are excited to have the opportunity to collaborate with GS1 on the development of innovative solutions and support our members to create business efficiencies,” said Georgia Lennon, CEO, Drinks Association. 

As far as possible this partnership will actively collaborate with industry to enhance inventory accuracy and visibility, improve digital capability, leverage new technologies and support regulatory compliance.   


About GS1 Australia Ltd

GS1 is a neutral, not-for-profit organisation that develops and maintains the most widely used global standards for efficient business communication. We are best known for the barcode, named by the BBC as one of “the 50 things that made the world economy”. GS1 standards and services improve supply chain efficiency, traceability and food safety across physical and digital channels in the food and beverage sector. With local Member Organisations in 112 countries, 1.5 million user companies and 6 billion transactions every day, GS1 standards create a common language that supports systems and processes in 25 sectors across the globe. For more information visit the GS1 Australia website.

About the Drinks Association

The Drinks Association is a whole of industry association owned by its members. Profits are reinvested into the growth of the business and into the development of commonly required relevant services aiming to inform the liquor industry with goals of strengthening and creating a financially sound business within the drinks industry. Through investing in itself, the drinks association has the ability to receive services at reduced cost in comparison to individually sourced services.

Media Contacts:

GS1 Australia           

Stav Psonis

Communications Specialist

T: +61 3 9550 3409



The Drinks Association         

Georgia Lennon


T: +61 2 9415 1199