GS1 Australia acquires leading digital asset provider, DLibrary

For immediate release Tuesday 13 February 2018: GS1 Australia announced today the acquisition of DLibrary – Australia’s traditional market leader in digital product photography, online hosting and distribution services – from PMP Digital Pty Ltd.

Maria Palazzolo, GS1 Australia’s Executive Director and Chief Executive Officer said, “The acquisition is aligned with GS1 Australia’s mission to provide suppliers, retailers and industry with a state of the art solution to manage and share high quality product images and accurate consumer facing product data with trading partners.  

“Our strategic mission statement also reflects the vision of GS1 Global to establish the GS1 Cloud as the largest source of trusted product data in the world, making it possible for businesses to meet the expectations of today’s digital world.”    

The DLibrary customer base and digital asset library will be merged into GS1 Australia’s Smart Media platform providing retailers and many other Smart Media subscribers with a much wider range of data and digital content at one central location.

Ms Palazzolo added “The acquisition of DLibrary also complements the recent Smart Media enhancements to meet Country of Origin Labelling (CoOL) requirements, as well as the expanded Smart Media Content Creation service powered by Brandbank, a Nielsen Group company, to bring local legal compliance and international best practice within the Smart Media service.

“An enhanced Smart Media is for the benefit of GS1 Australia members of all sizes, including the small local brand owner right up to large multi-nationals. We believe that the acquisition of DLibrary, together with the other enhancements, will position Smart Media as the leading solution for providing digital content to Australian industry”.

For many years, GS1 Australia and DLibrary have worked collaboratively to drive industry standards in digital photography, and beyond the acquisition, both companies will continue to work in partnership on digital content projects. This collaboration will provide GS1 Australia members and Smart Media customers with a range of value added services around creative content and production including stylised photography, CGI, video, social, digital and print.

Stephen Cuthbert, General Manager at PMP Digital Pty Ltd said, “We are excited about the sale of DLibrary to GS1 Australia and will work with GS1 to successfully transition all of our customers to the Smart Media service over the coming months. We also look forward to continuing our strong relationship with GS1 Australia and combining our expertise to deliver expanded digital solutions for the Australian industry.”

To find out more about Smart Media, view the video, register to attend a free webinar, call the Smart Media team on +61 3 8581 5959, visit the website or email the Smart Media team.




About GS1 Australia Ltd

GS1 is a neutral, not-for-profit organisation that develops and maintains the most widely used global standards for efficient business communication. We are best known for the barcode, named by the BBC as one of “the 50 things that made the world economy”. GS1 standards and services improve supply chain efficiency, traceability and food safety across physical and digital channels in the food and beverage sector. With local Member Organisations in 112 countries, 1.5 million user companies and 6 billion transactions every day, GS1 standards create a common language that supports systems and processes in 25 sectors across the globe. For more information visit the GS1 Australia website.


About PMP Digital Pty Ltd

PMP Digital is part of the PMP Limited Group of Companies. We specialise in the creation, design and production of marketing communications to the retail, packaging, corporate and creative services industries. For more information visit the PMP Digital Pty Ltd website.


Media Contact:

GS1 Australia

Stav Psonis

Communications Specialist

T: +61 3 9550 3409



PMP Digital Pty Ltd
Melanie Phelps        
Marketing and Communications Manager
T: +61 2 9412 6079