Glow signs MoU and Associate Alliance Partnership agreement with GS1 Australia in the FMCG space
For immediate release Tuesday 24 July 2018 – In June 2018, online research and insights platform Glow signed a Memorandum of Understanding (MoU) with GS1 Australia as well as a separate agreement to become a GS1 Associate Alliance Partner.
The MoU was signed on 22 June 2018 by Tim Clover, Director, Glow Australia and Mark Fuller, Chief Operating Officer & Deputy CEO at GS1 Australia to formalise the partnership roadmap for integrating GS1 Australia’s Smart Media solution with the Glow platform for the benefit of GS1 members.
“The MoU signing symbolises a partnership which we believe will lead to many opportunities for GS1 members to leverage Glow’s customer insight ecosystem to grow product lifecycle ROI. We now provide GS1 members with a simple method for importing their product data into the Glow platform”, said Tim Clover, Director at Glow Australia.
The Glow platform makes it easier to collect, understand and use data to make more informed decisions. It combines self-service research tools with off-shelf insights publications to provide value to a broad range of business users in a common, accessible format.
John Hearn, Head of Data & Digital Content Services, GS1 Australia said, “The integration of the Glow platform with Smart Media, our digital marketing solution, will provide exceptional benefits to our members. As 70% of our members are small to medium size businesses, access to the Glow platform will make consumer insights available at an affordable price, compared to other market research methods.”
Following the signing of the MoU, Glow also entered the GS1 Alliance Partner Program as an Associate Alliance Partner on Tuesday 26 June 2018.
Mr Clover commented, “Our entry into the GS1 Australia Alliance Partner Program as an Associate Alliance Partner signifies our commitment to providing GS1 members with products and services including online surveys which will provide brand owners and manufacturers with direct feedback from consumers about packaging appeal, shopper behaviours, intent to buy and much more.”
GS1 Australia’s Manager – Business Development and Partnerships, Sean Sloan said, “We welcome Glow into the Alliance Partner Program with an affordable solution to help our GS1 members positively influence their new product development projects and the launch of new products with easy access to consumer insights.”
“We are excited to enter into these strategic partnerships with GS1 Australia to support and help local GS1 members to grow their businesses and reach their potential through research and data available on the Glow platform”, added Mr Clover.
About GS1 Australia
GS1 is a neutral, not-for-profit organisation that develops and maintains the most widely used global standards for efficient business communication. We are best known for the barcode, named by the BBC as one of “the 50 things that made the world economy”. With local Member Organisations in 112 countries, 1.5 million user companies and 6 billion transactions every day, GS1 standards create a common language that supports systems and processes in 25 sectors across the globe. For more information visit the GS1 Australia website or follow us onLinkedIn, Facebook and our YouTube channel.
Glow is an online research and insights platform that includes self-service tools for creating, managing and analysing survey-based research projects. It provides template solutions for a number of industries that include surveys, how-to guides and presentation tools which are designed to increase the efficiency of performing research.
Manufacturers can use Glow to create, develop and source insights and publications that help them navigate important processes. The benefits include increased ranging, consumer adoption, marketing efficiency and reduced risk in new product development. For more information visit the Glow website
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