GS1 and Alibaba forge on-line trading alliance 


Alibaba invite Australian brand owners selling online in China to adopt GS1 standards for product information management.


In September this year, GS1 Global Office, GS1 China and Alibaba Group signed an agreement, announcing they will work together to standardise product information for the benefit of all supply chain participants, including consumers.

This alliance will see the Global Trade Item Number (GTIN) become a primary key in listings for identifying products in global eCommerce. All Alibaba users are also encouraged to join the Global Data Synchronisation Network™ (GDSN®) for online exchange of product information.

This means that Alibaba will now be able to receive product and pricing data from brand owners and suppliers via GS1 Australia’s National Product Catalogue (NPC).

“Australian companies continue to do exceptionally well in the Chinese market. During the 2016 11.11 sale, Australia increased its overall global ranking to 4th on the Tmall and Tmall Global platforms, up from 5th in 2015.” - Maggie Zhou, the ANZ Managing Director for Alibaba Group.

According to Sean Sloan, Manager – Omni-channel & RFID at Australia this is significant for Australia as within Alibaba, Australia is ranked 4th in the world in terms of product value sold.

“This major development in global eCommerce will not only help Australian brand owners manage their supply chain more efficiently, it will help Australian businesses reach over 400 million potential buyers in the Chinese market with accurate product information using GS1 standards.”

All eCommerce trading platforms of Alibaba Group will actively expand the use of the GS1 standards and use the GTIN as the primary product identifier. This will allow Alibaba to provide better website metric data back to brand owners.

For more information about this announcement, please contact Sean Sloan, Manager – Omni-channel & RFID, GS1 Australia.