Product Launch FAQs

As part of Product Launch, will Barcode Verification be undertaken for products previously tested?

Barcode Verification reports will be provided regardless of when they were last tested

Does a GS1 Australia membership affect the Product Launch service?

This does not affect the Product Launch service provided. Your current membership will continue as normal (including member benefits and costs).

How do I get started with Product Launch?

Please download and complete a request form.

Send the completed form together with your product(s) to the Sydney or Melbourne office.

GS1 Testing Services
Lakes Business Park

Building 4B, 2-4 Lord Street
Botany NSW 2019                                   

GS1 Testing Services
8 Nexus Court

Mulgrave VIC 3170

How do I manage ongoing product updates (NPC) for Product Launch?

Ongoing updates to your product item and pricing information must be done utilising the GS1 Data Maintenance Service. There is a pro-rata cost for this service. Please speak with a Product Launch representative for more information.

How do I manage ongoing product updates for Product Launch?

If you require additional or new images for the products that have been uploaded into NPC, this will be considered a new photography job and charged at the regular photography rates.

Is the National Product Catalogue part of the Product Launch service?

As a part of Product Launch you will not receive access to the National Product Catalogue.

What are these Product Launch images used for?

  • High resolution images can be used for print, catalogues and web applications.

  • Low resolution images can be used for planogram and shelf space management.

What do I receive from the Product Launch service?

As a Product Launch Customer, you will receive:

Barcode Check

  • Up to 3 barcode verification reports per product? (consumer, inner, carton)


  • High resolution image of consumer unit
  • Low resolution planogram images of consumer unit

National Product Catalogue

  • Product Catalogue set-up and initial data entry
  • Published to one trading partner
  • The National Product Catalogue provides them with direct access to your product, item and price information (meeting industry standard). It eliminates the need for product and price changes via paper submission and underpins the use of EDI (for Electronic Purchase orders) on the retailer's system.
  • Image loaded
  • Image available to one trading partner

Additional requests above and beyond the services covered here, will incur a small cost. Please refer to the fee schedule for more information.

What happens if my barcode fails for Product Launch?

You have a window of two weeks to resend your products with updated barcodes. You will not be charged for additional tests.

What is the expected delivery turnaround time for Product Launch?

The turnaround time is normally 5-10 days depending on the quantity of products and quality of information provided in a timely manner. Please allow sufficient time to complete all work and for the retailer to take action on their side before your product is available.

What types of images are provided for Product Launch?

A high resolution image and a low resolution planogram image are provided for the consumer unit.  Additional images are charged at normal photography costs.

Image specification for low resolution images are:

File Type: JPEG
Background Colour: White (RGB 255/255/255)
Colour Mode: RGB
Resolution: 120ppi
Dimensions: 324 pixels as the image's largest dimension
Colour Profile: ICC Profile: sRGB IEC61966-2.1

Image specification for high resolution images are: 

File Type: JPEG
Background Colour: White (RGB 255/255/255)
Colour Mode: RGB
Resolution: 300ppi
Dimensions: 4000 pixels x 4000 pixel
Clipping Paths: One active clipping path 

When I send my product in for Product Launch, what happens if it’s damaged in transit?

GS1 Australia's Testing and Photography Services Department will contact you and advise you of the next steps. If damages affect the condition of the images being taken, you may need to resend your products.

Who is eligible to use Product Launch?

Suppliers, who have a turnover less than 5 million and, are not existing users of the National Product Catalogue master data and digital content. 

Suppliers with a turnover of over 5 million can utilise this service, however, they will need to pay additional fees for their National Product Catalogue master data and digital content. 

In order to use the Product Launch service you must either be subscribed to both NPC master data and digital content OR not subscribed to both NPC master data and digital content. 

Note: Product Launch must not be used to create trading / commercial agreements with your customer. The service is to be used to launch products with a retailer once trading agreements are in place

With Product Launch, how do I know the retailer has received my product data?

Once your image, product item and price data has been uploaded into the National Product Catalogue, your data will go through a process of validation by GS1 and your nominated retailer.

  • We will issue a National Product Catalogue Ready alert to your retailer once the information meets industry requirements and their standards.
  • Your retailer will then perform internal checks on the data before loading this into their systems. You will receive advice from them once this process is completed.

Once your data is received and synchronised with your retailer, the products need to be maintained on the National Product Catalogue.

Within the Product Launch service will there be separate fees for Barcode Testing, Product Photography, National Product Catalogue master data and digital content?

If you meet the eligibility criteria and your business turnover is less than 5 million, you will not incur additional costs to subscribe to the National Product Catalogue master data and digital service. Any additional Barcode Testing or Photography will incur additional fees.

However, if your business turnover is greater than 5 million, then additional costs apply.